Besides moving from Milan to London fashion week finally after 8 years, Burberry has a new face for their fall/winter 2010 campaigns. Its none other than Brit actress and now fashion icon- Emma Watson. Well i think she's a great choice, perfect for the British brand. Not just another pretty face-Emma looks quite enchanting in the campaign with the classic Burberry Trench and provides a nice and fresh energy to the brand. The campaigns shot by none other than Mario Testino. Burberry's always been an iconic and purely classic British brand and glad they're returning to their London roots!